By David Reed

A business that increases its percentage in a stagnant marketplace survives; a business that expands its share of a market that is growing thrives. There are federal and local initiatives meant to support business growth. They are receiving publicity but doing little to increase employment, because neither can increase sales year-after-year.

Then there is exporting. It receives little attention, but has the ability to put products and services in markets that will continue to grow for years to come.

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David L. Reed, Esq. is founder and president of Mirador Consulting, a firm specializing in growing businesses. Reed is a member of the Central New York International Business Alliance (CNYIBA), a local not-for-profit focused on helping facilitate international trade for companies in the region.