By Peter Koveos

Being successful in business means you have to know your environment. You have to know what is currently going on, and do your best to assess the opportunities and challenges the future might bring. The global economy has made knowledge of the global environment a necessity, not a luxury. We must understand the global environment, markets, and players. Preparation does not guarantee success, but lack of preparation surely guarantees eventual failure.

Whatever you feel about China, you cannot ignore its farreaching influence. Some view China as a formidable competitor in the global marketplace.

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Peter Koveos is professor and director of the Kiebach Center for International Business Studies at the Whitman School of Management at Syracuse University. He is also a founding member of the Central New York International Business Alliance (CNY IBA) (http://cnyiba.net) and director of ExportNY.