Doing Business in the Middle East and North Africa (MENA)
September 02, 2011 at 2:58 PM
By Nadim Jabaji
When a business thinks of expanding its horizons beyond U.S. borders, whether due to product life cycle, economies of scale, or as a first-mover advantage, most are probably not considering the Middle East and North Africa (MENA). This column sheds some light on the region’s prospect for trade.
The Middle East has been viewed by many as the strategic center of the world. It was the birthplace of three major religions — Judaism, Islam, and Christianity. The region witnessed the birth of several civilizations and it was a pioneer in science, astronomy, medicine, and trade.
Nadim Jabaji serves as a consultant to companies interested in doing business in the Middle East. He is also an instructor at the Whitman School of Business at Syracuse University, and an active contributor to the Central New York International Business Alliance (CNY IBA).